Author(s): Russel Howcroft
Whether he's selling beer, health insurance or the army, former adman Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it's about business or everyday life, Russel knows sometimes you simply have go against the tide.
In When It's Right to Be Wrongwe're let into the Howcroft view of the world. It's not what you expect to hear, but that's hardly surprising from the man who once wanted to put a dwarf, a nurse and a monkey in the same ad.
Russel Howcroft will challenge the way you look at the world.
Don't wait to be right. Do it anyway.
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